One of the most important elements of a blog post is…
…a catchy title and/or opening sentence! These will pique the reader’s interest and make them more likely to click through to read the post.
This is especially important for blogs (and events) on the JCI London website, where it is the title of the blog post and first sentence which appears on the home page.
Top Tip – if the blog is by a guest blogger who won’t be posting themselves, put the “by member’s name” at the bottom of the post, otherwise this is the only thing seen on the front page of the website. Likewise don’t just repeat the title of the post.
Categorised in: Charity
This post was written by Sarah Beckwith