What a start to JCI Reading’s Personal Development workshop series!

A fabulous new venue for us, a trainer from the top of his game and a workshop with something for everyone.

We had been eagerly anticipating our first workshop in our new venue – Reading Business Centre on the 8^th Floor of Fountain House in Reading. The venue is perfect for our professional workshops and are going to compliment the high calibre of trainers that we attract. We look forward to future workshops in the modern and bright surroundings of the centre and are grateful for the centre’s support.

Our trainer for the evening was Marce Colucci, Managing Director of Lead Beyond Ltd – an expert in marketing. Marce had kindly offered his time to present a workshop having met one of our members at a local Toastmasters group. His workshop was so informative and engaging that we look forward to welcoming Marce again later this year.

“Marketing: For the Un-Common Businessman (And Businesswoman)” was well pitched and applicable for all attendees. The attendees all came from different backgrounds and Marce’s presentation had something for everyone – those with businesses of their own already, the employees amongst us, those with business plans for the future, those with charitable interests and the hobbyists among us wanting to up our games.

Marce covered the concepts of perceived value, being different, finding niche marketing, target markets, the marketing journey, the marketing funnel and the marketing machine.

Everyone in the seminar room that night would have taken away different messages and information. For me, as an employee and a hobbyist wanting to set my crafting business onto a more professional footing, most of the information was new to me, but the big ideas that came out of the evening for me were around building authority and nurturing sages of the marketing journey. As I was sat in the workshop, ideas were coming to me about how I could use facebook and twitter more effectively to build awareness of my crafted products and spread the word about them.

We are now in conversations with Marce about future workshops within his field of marketing, all of which are huge – so watch this space for details of our next workshop in this and other topics.