As you may or may not be aware, everyone involved in JCI at local chamber and at national level is a volunteer.
It’s something we do in addition to our ‘day-jobs’. The organisation provides fabulous opportunities, both work and non-work related, but as you might imagine, you get out what you put in.
Last week, we had a really good council meeting – our third of the year – where we brought together the members of the team. Reviewed progress, took some decisions, approved a budget and, ooh, had some fun along the way. Cracking marzipan, by the way, Anke!
One of the key challenges we face – like any voluntary membership organisation – is maintaining visibility. Particularly in a city like London where there is SO much going on, just getting events and initiatives onto people’s radar can be a challenge!
For this reason, one of the key topics discussed at our meeting last week concerned marketing – or in other words, ‘getting the word out’. Personally, I’ve lost count over the past three years of the number of times I’ve been asked “So what other events are coming up?” I guess I can only conclude that we can’t always rely on the website!
So, as a Council, we’ll be working harder to get the word out on our event – so that you know what’s going on, when it’s happening, and how to book. Because in the end, it’s all about members and guests coming along, participating and as a result helping to make our events happen!
We’re of course sensitive to the danger of over-kill. The last thing we’d want is for you to get TOO much from us – and we won’t always get the balance right. But we’ll do our best and, I’ll be honest: in the end, I’d rather you heard too much than too little!
So, be gentle with us – we’re doing our best. And of course, feedback welcome…
See you at an event soon.
2012 President, JCI London
Categorised in: Charity
This post was written by Simon James Bucknall