Marketing. It’s a role that is vital for all businesses and organizations. The role, in a nutshell, means that you look after the social media accounts held by the chamber, design any promotional materials such as banners, posters, publications and leaflets and ensure that the website of the local chamber is kept up to date with the latest events and information.
There are opportunities to meet, learn and grow through the role and this is my second time in the driving seat. I decided to take on the Communications Director role for JCI Sheffield last year (2015) and have taken on the Marketing Director role for both JCI Sheffield and JCI UK this year.
So what’s a normal day for a marketing director? The day can vary depending on what is on the to-do list but there are staple tasks to keep the JCI brand running and in the public eye. These tasks as always with any council role within JCI integrate with everyday life such as jobs and hobbies.
1. Social media Checking / Automation. This is one of the biggest tools you can use as a marketer because of it’s size, opportunities, and challenges. Depending on the social media accounts held and how active they are the day usually starts with checking out the social media accounts and seeing retweets, likes, shares and comments on the platforms used. It’s always helpful to set a timer for this as you can easily become distracted with your personal notifications. This later on in the day will turn into a session looking at the analytics for the biggest channels and seeing what posts worked and which didn’t and using those as a starting block to set out the next posts for the week or a couple of days. Hashtags can be daunting and can break a brand if used incorrectly so I always make sure to do a test of a hashtag before I use to make sure that the JCI name isn’t in the same search or feed as a hurtful new story or unrelated issue.
2. Design. For me, design is something that will integrate its self into my everyday life. On an average day I will be either emailing back and forth regarding banner designs for events or promotional materials or editing existing designs. These will then be used on the website, Facebook and Eventbrite to ensure that the event is public on our biggest platforms. I always find it helpful if possible to set out a block of time to get around 3 events drafted first (if possible) so that you know these are ready and any amendments can be made without rushing!
3. The third are various tasks done throughout the day. Idea generation, article drafting for publications or blog posts and any other notes made to either enhance marketing strategies. It’s always handy to get things jotted down as if you’re like me then your mind will be running at 70mph on a normal day trying to focus on one task at a time but struggling. This means I can get the idea out of my head and onto my app ready to return to when I need.
These are by no means the be all and end all of the marketing role. It’s our responsibility to ensure that the JCI brand is seen with the correct manner on social media and publications, the brand artwork is kept within the global brand guidelines, that I keep up to date with the latest social media trends and updates, send out emails to our mailing list and deal with any external companies such as printers. It’s always funny when I think of my days as a Marketing Director, as social media, like most of us, surrounds us so when I’m checking my own personal accounts I always do a check on the JCI accounts to see how they are doing.
Overall the role is one that I have developed in and I am still continuing to develop and grow. If you’re interested in marketing then you can check out more about the role on our website along with other council team roles.
2016 Marketing Director
Categorised in: Charity
This post was written by Ryan Plikington