“Let me tell you a story”: Networking education session

Networking is vital for all business owners, but the brief time you have networking with a new contact makes it difficult to get your message across effectively.

Building a clear networking message is vital. People need to not only listen to it, but also take it in, and most importantly, act upon it. This talk will help you build your networking message, and will reveal the two crucial elements that need to be included. Incidentally, 99% of all networking conversations you’ll hear / take part in don’t include these…

By attending this session, delegates will be able to:

  • Become more engaging in networking conversations
  • Become more memorable, so the people they talk to will remember them
  • Understand how to get to your target market quickly


Charlie Lawson is the National Director of BNI in the UK. Despite running a networking organisation, Charlie is a very Unnatural Networker.

Most experts talk about networking as though it is the easiest thing in the world to go up to people and talk to them. Charlie helps other Unnatural Networkers gain confidence to network by putting it across from the point of view of someone who’d rather not be doing it at all.

His talks and his book, The Unnatural Networker, have helped thousands of business owners to generate more business from networking.

In his spare time, Charlie will generally be found either running, or keeping his fingers crossed that Spurs will finish above Arsenal in the league.