Writing a blog

Sarah Beckwith, from JCI London, shares some great ideas on how to write a blog.

The suggestions below will give you some ideas and inspiration for writing a blog post, however, there are no rules so you can write whatever works for you.  The key to writing a successful blog is to be personable and speak in your own voice. We all want to read friendly, fun and engaging posts.


Cover some of the following:

  • What is/was the aim of the projects
  • Who is/was involved?
  • What are/were the main activities of the project?
  • What is/was the biggest challenge for the project?
  • What was the outcome of the project?


Talk about the events you're running and how your members have benefited from attending.

Write up by a participant

Short introductory paragraph about the event - when, where, who was the speaker/trainer & participants, what was the topic. Then answer some/all of the following questions:

  • What did you learn?
  • What did you think of the trainer?
  • What made the event particularly interesting/different/special?
  • What part of the event did you enjoy the most?
  • Who did you meet?

Feedback from participants

Short introductory paragraph about the event - when, where, who was the speaker/trainer & participants, what was the topic. Get quotes from two or three participants about what they thought of the event.


Take lots of photos and write a sentence about what is happening in each one.

Event promotion

Talk about up coming events and say why you're exicted about the event and how attendees will benefit.


Simple summary of the event, bio of the trainer or aim of the event and why it should not be missed!

Interview with the trainer/speaker

  • Can you explain your area of expertise?
  • How did you become interested/involved in this area?
  • What do you enjoy most about it?
  • What is the most interesting thing that has happened to you in your career?
  • What is your biggest tip for JCI members about [their subject]?

Feedback from past events

Get past attendees of an event or who have seen the speaker/trainer to give a quote about what they thought. This would work well for official courses such as Presenter/Trainer or speakers who are repeat guests.

Member interviews

Ask a team member to answer some/all of the following questions (or others that you/they think are appropriate):

Questions about JCI membership

  • How long have you been a JCI member?
  • Why did you join?
  • What is the most interesting JCI event you've been to and why?
  • Has JCI presented any unusual/interesting opportunities?
  • Is there anything you have done as a JCI member that you never would have thought possible?
  • before you joined?
  • What do you enjoy most about being a JCI member?

Questions about roles in JCI

  • What is your role this year?
  • What made you take on this particular role?
  • What is the biggest challenge you are facing?
  • What are you hoping to achieve this year?

Questions about careers/hobbies

  • What is your job/career/profession/business?
  • What do you enjoy most about your job/career/profession/business?
  • Has JCI had any impact on your job/career/profession/business?
  • How do you like to spend your spare time (when not doing JCI of course!)?
  • What is your proudest achievement?
  • Have you ever done something completely crazy/dangerous/inspiring/unusual?

Other ideas

Blog posts can be written about and incorporate anything and everything (as long as it's relevant and appropriate to JCI), e.g. book reviews, lists, polls.