Events Diary

JCI UK Marketing Academy 2012

This years JCI UK Marketing Academy is about learning and sharing our skills and experiences to maximise our impact in our local chambers and in our careers. Collectively Kate Senter and Claire Evans, JCI UK Communications Directors, have 16 years experience marketing and communications experience in the public, private and third sector. Together with some JCI friends and external professionals they will be delivering an interactive and informative weekend to stimulate ideas and give you some practical skills to take away with you.

The academy is open to all members and you don't have to have a background in marketing to attend. We've also secured a lower price than last year and so members can enjoy two full days of training for just £55!

The weekend will start on the Saturday morning will coffee and a catch up at 10:00am and then a full day of training finishing at 6:00pm, with plenty of breaks! We aim to start early and finish early on Sunday, with graduation at 4:00pm before we all head back to our respective corners of the country with our heads full of great ideas and motivation to put them into action.

As well as the taining sessions below we'll also be including a practical module which will give all delegates an opportunity to work on a marketing plan which can eaily be taken home and applied in your chamber.

Finally, places are limited to 20 so book now to avoid disappointment.

Timetable - please note that other than the start and finish times the schedule is to be confirmed.

Saturday 18 February

10:00     - coffee and chat (30 mins)
10:30     - welcome and objective setting (30 mins)
10:45     - Public relations and photography for marketing (1 hour)
11:45     - coffee break (15 mins)
12:00     - multi-media and interview skills (1 hour)
13:00     - introduction of task (15 mins)
13:15     - lunch (45 mins)
14:00     - post-lunch motivation (15 mins)
14:15     - branding, a consistent style and approach (1 hour)
15:15     - stakeholder engagement and the marketing mix (1 hour)
16:15     - task work with refreshments (1 hour 45 mins)
18:00     - close
19:00     - evening meal (optional)  

Sunday 19 February

9:00       - social media (1 hour)
10:00     - JCI website training (1 hour)
11:00     - coffee break (15 mins)
11:15     - measuring your success (45 mins)
12:00     - lunch (45 mins)
12:45     - post-lunch motivation (15 mins)
13:00     - task work (1 hour)
14:00     - coffee break (15 mins)
14:15     - task presentations (1 hour)
15:15     - round table discussion (30 mins)
16:00     - graduation and close   

How to write a press release and get it published

People talk about JCI UK as the best kept secret but everyone tells you that you need to raise the profile of your local chamber. Why do they never print the photographs I send with my press releases? Find out what journalists are looking for, some hints and tips to compose the best photographs and how to get it published and we'll provide you with the toolkit you need to understand how the media works, what information they require and the best way to provide it to increase your column inch success rate! 

Multi-media and interview skills                             
We live in a digital age where the pace is rapid. Much more information is going on the internet in a multi-media format and this session will give you some great tips on how to get the most out of online videos and audio clips. You'll even have the opportunity to learn and try our your interviewing skills in a safe environment, rather than being put on the spot by a journalist!  

Brand guidelines, made easy
Our brand is really important and something we all need to work on and be guardians of. Not every local chamber has a marketing professional on their team and even if you do the international brand guidelines can be a bit daunting to apply to your marketing materials. This session aims to cover the essentials to creating a consistent brand for your local chamber and some top tips for applying this across all your marketing materials. How much depth we go into is up to you!  

Stakeholder engagement and the full marketing mix
'Stakeholder engagement' is a real buzz word (or words!) at the moment - how are your stakeholders and how do you engage with them. We'll help you to identify your audience and help you to explore what marketing tools can be used to reach them and get them involved.  

Twitter
To tweet or not to tweet, that is the question! Find out all about Twitter as an effective marketing tool and how it really can help raise the profile of you local chamber and be fun too! We can also discuss other social media outlets and advise on how to integrate them in your marketing plan.  

JCI UK Website Training
Most local chambers now have the fantastic new look JCI UK website - but how does it all work? We'll give you an overview of how to navigate the back of house system and a chance to get your questions answered. We will cover creating and editing web pages, adding events, managing images, blogging and updating the homepage banners. This will be a very practical hands on session and the knowledge is quite universal for content management systems, so bring your laptops with you if you can.

Measuring your success!
So there is no point investing your time and money in marketing activities if you don't know what impact it has had, common sense right? You'd be surprised how many people say 'well that advert didn't work, we got no sales off the back of it.' How do you know? How have measured the results? Do you know how to measure your results? This session will give you an overview and some top tips on setting your objectives and measuring your success to save you time and money in the future.

This course is open to all JCI members who want to know more about marketing especially if you have taken Marketing Director position or you are part of the team. Chamber website manager and team members we strongly recommend that you attend this course

Cost of course: £55 (members) and £90 (non-members)

Cost of accomodation: £49 B&B per night, per room

Please contact: Kate Senter (JCI Sheffield) kate.senter@gmail.com or Claire Evans (JCI Leeds) claire.suzanne.even@gmail.com

Terms and conditions

Please note that final numbers will be confirmed with the venue on Wednesday 16th February and after which time no refunds will be made as JCI UK will be liable for full costs. Refunds made before the deadline will be subject to the booking and credit card fee which is no refundable at any time. If you have any questions please contact Claire Evans, Communications Director.